Dubai property agency - a presentation in Almaty, 540 sign-ups and 7 deals
A 300-seat hall for a Dubai property presentation used to fill through personal contacts. Sign-up through a budget quiz and bot reminders: 540 sign-ups at $11, 212 people at the event and 7 deals within 2 months
Twice a year the agency runs presentations of Dubai property in Almaty and brings developers along. The 300-seat hall filled through personal contacts
Sign-up through a quiz with a budget question, a video with the date and venue, retargeting and bot reminders a day and an hour before, five developers at one event
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Context
An agency that runs presentations of Dubai property in Almaty twice a year and brings developers along
Task
The 300-seat hall filled through personal contacts. The agency needed a flow of sign-ups from people with a budget
What we did
| Period | What we did | Spend | Sign-ups | Came to the event | Deals |
|---|---|---|---|---|---|
| Weeks 1-2 | Sign-up through a budget quiz, a video with the date and venue | $2,500 | 230 | - | - |
| Weeks 3-4 | Retargeting, bot reminders a day and an hour before | $3,500 | 310 | - | - |
| Event day | Five developers in one hall | - | - | 212 | - |
| 2 months after | Brokers take attendees through to the deal | - | - | - | 7 |
Result
- 540 sign-ups at $11
- 212 people came to the event, 39% of sign-ups
- 7 deals within two months after the presentation
What worked
A budget quiz before sign-up. The people who come are ready to discuss a purchase
Bot reminders. A day and an hour before the event: attendance of 39% of sign-ups
Several developers in one hall. The buyer compares properties on the spot instead of going to five meetings
See also
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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