Dubai agency - Russian-speaking buyers from Kazakhstan, 109 qualified leads and 4 deals
Russian-language ads in Europe produced qualified leads above $200. A campaign on Almaty and Astana with a «no bank» payment plan: 960 leads at $12.5, 109 qualified leads at $110 and 4 deals at a $280K average ticket
An agency with a Russian-speaking desk selling off-plan in JVC and Arjan from $200K. Russian-language ads in Europe produced qualified leads above $200
A separate campaign for Almaty and Astana, the down payment shown as a dollar amount, the developer's payment plan «with no bank and no mortgage», online presentations on Saturdays
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Context
An agency with a Russian-speaking desk, off-plan in JVC and Arjan from $200K
Task
Russian-language ads in Europe produced qualified leads above $200. We had to find Russian-speaking buyers at a lower cost
What we did
| Period | What we did | Spend | Leads | Qualified | Deals |
|---|---|---|---|---|---|
| Month 1 | Launch on Almaty and Astana, four angles | $3,500 | 300 | 28 | 0 |
| Month 2 | Kept «no bank» and the down payment as an amount | $4,000 | 320 | 37 | 1 |
| Month 3 | Online presentations on Saturdays | $4,500 | 340 | 44 | 3 |
Result
- 960 leads at $12.5
- 109 qualified leads at $110
- 4 deals at a $280K average ticket on a $12,000 budget
What worked
Kazakhstan instead of Europe. The same language and a qualified lead almost half the price
The down payment as a dollar amount. The buyer sees at once how much is needed to start, not a percentage of the price
A plan with no bank. It removes the fear of a UAE mortgage
See also
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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