Abu Dhabi agency - Russian-speaking buyers from Europe, 88 qualified leads and 3 deals
Russian speakers in Europe know Dubai but have never heard of Abu Dhabi. A «Dubai or Abu Dhabi» angle and campaigns by country: 560 leads at $27, 88 qualified leads at $170 and 3 deals in 3 months
The agency sells property on Saadiyat and Yas with tickets from $500K. Russian-speaking buyers in Europe know Dubai but have never heard of Abu Dhabi
A «Dubai or Abu Dhabi» angle comparing prices per square metre, separate campaigns for Germany, Poland and the Czech Republic, a webinar on taxes and visas for people who take long to decide
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Context
An agency with property on Saadiyat and Yas, tickets from $500K. Buyers: Russian speakers living in Europe
Task
Russian speakers in Europe know Dubai but have never heard of Abu Dhabi. We had to explain why the neighbouring emirate is worth a look
What we did
| Period | What we did | Spend | Leads | Qualified | Deals |
|---|---|---|---|---|---|
| Month 1 | Launch on Germany, Poland and the Czech Republic | $4,500 | 160 | 22 | 0 |
| Month 2 | Comparison with Dubai in the first frame | $5,000 | 190 | 30 | 1 |
| Month 3 | A webinar on taxes and visas | $5,500 | 210 | 36 | 2 |
Result
- 560 leads at $27
- 88 qualified leads at $170
- 3 deals in 3 months
What worked
The comparison with Dubai. The buyer already knows Dubai, and a price per square metre comparison gives an instant reference point
Campaigns by country. Germany, Poland and the Czech Republic separately rather than one Europe: the budget goes where the qualified lead is cheaper
A webinar for slow deciders. Taxes and visas in an hour instead of a dozen message threads
See also
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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