Real estate

Real estate marketing in Kata and Karon for developers and brokers

We plan Kata and Karon advertising around the actual property and the buyer’s intended use. The service covers developers and agencies with condominiums and resort-oriented properties. The media plan separates audience languages, creative, pages and the sales handover

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Updated 23 October 2026 · Author:

The property and the offer

Make the property’s location, unit, management arrangement and actual purchase terms clear. If the offer includes rental management, distinguish the agreement from an income projection

Buyer groups and qualification

A holiday-home buyer and an investor considering a managed unit compare different information. Prepare separate creative and qualification questions rather than assuming one message covers both

Channels and sales feedback

Meta Ads can introduce the offer and support remarketing; Google Ads can capture relevant searches where the setup fits. Russian-speaking audiences may need a separate route. The plan follows the audience and platform availability, then uses agreed qualification and deal feedback from the CRM. The examples below come from Phuket campaigns. They do not establish a district-wide rental yield or a guaranteed acquisition cost

Published evidence

Cases with their original results

The examples below come from Phuket campaigns. They do not establish a district-wide rental yield or a guaranteed acquisition cost

Laguna, Phuket

Phuket, Thailand · September 2025 - ongoing

<$1,500per deal on properties from $500K

Premium Laguna properties on Phuket, advertised for several agencies at once. The core move: train the advertising on closed deals rather than on inquiries, which lifted conversion to sale several times over. More than 50 deals in ten months on an $80,000 budget

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Good Karma Investment Co

Phuket, Thailand · November 2025 - January 2026

6deals in three months on a $3,800 budget

A Phuket agency selling properties from $300K. We built the system from nothing: 382 leads, 152 qualified, 6 deals on a $3,800 budget - $633 per deal

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IBG Property

Phuket, Thailand · 9 months

1,721qualified leads in nine months

One of Thailand's largest agencies. We went from three languages to six, rebuilt the offer and the qualification rules, and cut cost per qualified lead by 30%. 1,721 qualified leads and 16,370 Telegram subscribers

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FAQ

Questions and answers

Short answers about budgets, timelines, reporting and how we work. If your question is not here, write to us: we reply within 1-2 hours during working hours

Ask your question
Do you use the same campaign for every language?
No. Each buyer language group needs suitable creative, a landing page and a response process. Campaigns and qualification are reviewed separately before results are combined
Can another project use the lead cost from a case as its forecast?
A published case is evidence from a particular offer, audience, channel and period. We use the closest relevant cases to build a media plan, then test the new project. The case figure is not a promised market average
Next step

Discuss your project

Tell us about the offer, audience and current funnel. We will review the relevant evidence and scope the next step

  • Ad account audit within 24 hours
  • Unit economics modeled against your offer
  • Cases from your own vertical
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