Real estate

Real estate marketing in Dubai Marina and JBR for developers and brokers

We plan Dubai Marina and JBR advertising around the actual property and the buyer’s intended use. The service covers developers and agencies with apartments in established waterfront neighbourhoods. The media plan separates audience languages, creative, pages and the sales handover

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Updated 23 October 2026 · Author:

The property and the offer

Show the particular building and unit, actual view and the practical purchase process. Ready property and an off-plan offer need separate evidence and a different next step

Buyer groups and qualification

Residents considering a home and remote buyers comparing an investment should not receive an identical funnel. Prepare video material, response in the buyer’s language and clear qualification

Channels and sales feedback

Meta Ads can introduce the offer and support remarketing; Google Ads can capture relevant searches where the setup fits. Russian-speaking audiences may need a separate route. The plan follows the audience and platform availability, then uses agreed qualification and deal feedback from the CRM. The Dubai portfolio contains wider campaigns. We do not assign the broker’s aggregate deals or buyer cost to Marina alone

Published evidence

Cases with their original results

The Dubai portfolio contains wider campaigns. We do not assign the broker’s aggregate deals or buyer cost to Marina alone

Dubai Real Estate

Dubai, UAE · Multi-month campaign

$5.4Min deal volume over the campaign

234 leads at $78 and 12 apartment deals at a $450K average ticket. The real work was defusing the fear of investing in the UAE under sanctions and payment restrictions

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Developer in JVC and Dubai South

Dubai, UAE · 6 months

468qualified buyers from the UK and Europe at $90

A mid-market developer sold only through brokers. In 6 months: 2,310 leads at $18, 468 qualified leads at $90 and 14 unit bookings on a $42,000 budget

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Independent broker in Dubai

Dubai, UAE · 4 months

$78per qualified UAE resident who currently rents

Ready studios and 1BR from AED 650K for expats who rent. Rent versus monthly payment and «keys now»: 180 qualified leads at $78 and 9 deals in 4 months

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FAQ

Questions and answers

Short answers about budgets, timelines, reporting and how we work. If your question is not here, write to us: we reply within 1-2 hours during working hours

Ask your question
Do you use the same campaign for every language?
No. Each buyer language group needs suitable creative, a landing page and a response process. Campaigns and qualification are reviewed separately before results are combined
Can another project use the lead cost from a case as its forecast?
A published case is evidence from a particular offer, audience, channel and period. We use the closest relevant cases to build a media plan, then test the new project. The case figure is not a promised market average
Next step

Discuss your project

Tell us about the offer, audience and current funnel. We will review the relevant evidence and scope the next step

  • Ad account audit within 24 hours
  • Unit economics modeled against your offer
  • Cases from your own vertical
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