Ready apartments broker in Dubai - 180 qualified UAE residents at $78 and 9 deals
Ready studios and 1BR from AED 650K for expats who rent. Rent versus monthly payment and «keys now»: 180 qualified leads at $78 and 9 deals in 4 months
The broker had a pool of ready studios and 1BR in JVC, Arjan and Dubai South from AED 650K, while every ad in the area was selling off-plan with handover in 2028-2029. Ready-home buyers got lost among the renders
Rent compared with the monthly payment, «keys now» in the first frame, a separate angle on mortgages for residents, a monthly payment calculator on the landing page. The bot books viewings straight into the broker's calendar
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Context
An independent broker with a pool of ready studios and 1BR in JVC, Arjan and Dubai South from AED 650K. Buyers: expats renting in Dubai
Task
The apartments were ready and the keys available, while every ad in the area sold off-plan with handover in 2028-2029. We had to find people who need a home now
What we did
| Period | What we did | Spend | Leads | Qualified | Deals |
|---|---|---|---|---|---|
| Weeks 1-2 | Launch on UAE expats: a «rent versus buy» video, a lead form with three questions | $1,400 | 58 | 11 | 0 |
| Weeks 3-4 | «Keys now» in the first frame, a monthly payment calculator on the landing page | $1,600 | 82 | 20 | 0 |
| Month 2 | A separate angle on mortgages up to 80% for residents, the bot books viewings | $3,500 | 172 | 46 | 2 |
| Months 3-4 | Lookalikes of buyers, retargeting people who watched the video | $7,500 | 378 | 103 | 7 |
Result
- 180 qualified leads at $78: from $127 in the first two weeks to $73 by month four
- 9 deals on ready homes
- $1,560 in ads per deal
What worked
The comparison with rent. The person already pays rent and works out for themselves that a payment on their own apartment is comparable
Ready homes. In a market where almost every ad is off-plan, «keys now» stands out at once
A viewing booked a minute after the lead. The bot puts it in the broker’s calendar while the interest is still warm
See also
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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