New-build property through VK: 686 qualified leads
Native VK lead forms generated 944 inquiries and 686 qualified leads at 1,231₽. The recorded qualification rate was 72.7%
The client's previous campaigns repeatedly faced platform restrictions and account blocks. Restarting them lost campaign continuity and made the acquisition process unreliable
The campaign moved to VK Ads and native lead forms. More than 50 creative variants addressed four buyer groups. Name, phone and budget went directly into the CRM, and managers called within an hour to establish budget, timing and payment method
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Context
The agency sold new-build property in Crimea and the Krasnodar region. The published 2024 case describes repeated restrictions on its earlier advertising channels and a decision to use VK Ads for the subsequent campaign
Campaign setup
Four buyer groups. Creative differed for families, resort-property investors, people relocating from other regions and buyers using relevant housing certificates. More than 50 variants were produced
Native lead forms. Name, phone and budget were collected within VK and passed directly to the CRM. This removed the additional website-loading step
A prompt qualification call. Managers aimed to call within an hour and established the actual budget, intended timing and payment method. Qualified prospects went to a meeting or a longer follow-up sequence
Results
The campaign recorded 944 inquiries, of which 686 qualified, a 72.7% qualification rate. Cost per qualified lead was 1,231₽. The source reports no account blocks during that campaign
The case measures inquiry and qualification outcomes; it does not disclose a deal count. See VK Ads management and advertising for property agencies
See also
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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