Country Houses: 20 property sales a month
A suburban developer recorded 20 sales and about 450 leads a month at 2,800₽ per lead. The client also reported 450% ROI, with the calculation basis undisclosed
Developments around Moscow used similar renderings and broad lifestyle promises. Buyers could not easily compare locations, infrastructure or the experience of existing residents
We advertised verifiable features of each development, including transport, utilities, schools and occupied homes. Fifty resident interviews supported the offer. Search and remarketing campaigns were segmented by location, and CRM meeting, reservation and deal events were returned to Yandex Direct
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Context
A suburban developer operated within 50 km of Moscow, with a 7.5M₽ average property value. Competing developments offered similar homes at similar prices. The campaign needed to explain concrete differences a buyer could verify
What changed
A comparison of competing offers. We reviewed advertising and landing pages from 20 principal competitors. The revised creative answered practical questions about transport, gas, nearby schools and who already lived in the development
Resident interviews. Fifty vertical videos, each 30-60 seconds long, described a particular reason a family had chosen its home
Location-specific campaigns. Search, Yandex network placements and remarketing were separated by the areas buyers wanted. Meetings, reservations and deals were returned from the CRM as offline conversions
Recorded monthly results
The source reports approximately 450 leads at 2,800₽ each and 20 sales per month, around one deal per 22 leads. Advertising budgets were doubled over three months while the reported lead cost remained at that level
The client also reported 450% ROI. Its calculation basis was not disclosed, so this figure should not be treated as a verified profit calculation or a market benchmark
See property advertising in Russia for the relevant channels and qualification process
See also
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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