Tropicano children's centre: 660% ROAS
VK Ads generated 2,093 inquiries at 205₽. Revenue of 2.84M₽ against a 430K₽ advertising budget gives approximately 660% ROAS
Parents could use free play areas in shopping centres. The paid centre needed to explain the organised activities, care and services included in its offer
We presented age-appropriate programmes, birthday services and hourly childcare. The client's unlimited monthly membership cost 3,000₽. Local VK campaigns used the programmes and birthday offer, with lead forms and prompt administrator replies
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
The task
Tropicano in Belgorod competed with free shopping-centre play areas. Its advertising needed to explain why parents would pay for this centre’s organised service
Changes to the offer and advertising
A defined programme. The offer described activities by age, birthday events and hourly childcare. It explained what the parent was buying beyond access to a play area
Monthly membership. The client’s unlimited membership was priced at 3,000₽ a month. The source reports three or four visits per child per month, creating a repeat-visit model
Local VK Ads. Campaigns addressed parents in Belgorod, with creative about the programmes and birthday events. Native lead forms were followed by an administrator’s response
September 2023-April 2024 results
- 430K₽ advertising budget
- 2,093 inquiries at 205₽
- 2.84M₽ revenue
- Approximately 660% ROAS
ROAS is calculated from revenue divided by advertising spend. The centre’s profit was not disclosed, so a profit-based ROI is not calculated
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
We have sent a confirmation link. The subscription starts after you click it. No email? Look in Promotions or Spam
Facing something similar?
We will review your situation, show the closest cases from your vertical and give you a cost-per-lead forecast with a launch plan. Free, no strings attached
- Ad account audit within 24 hours
- Unit economics modeled against your offer
- Cases from your own vertical