Off-plan agency in Dubai - 136 qualified leads from Google Search and 5 deals
The agency lived on property portals and shared every enquiry with competitors. Google Search on project names: 410 leads at $44, 136 qualified leads at $132 and 5 deals in 3 months
An off-plan agency working with Emaar, Sobha and Damac. Before launch every enquiry came from Property Finder and Bayut: a portal sends the enquiry to everyone listing the same unit, and whoever answers first wins
Google campaigns on project and developer names, a separate landing page for each project, negative keywords for rentals, bidding on qualified leads and offline conversions from the CRM
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Context
An off-plan agency working with Emaar, Sobha and Damac projects. Before launch every enquiry came from Property Finder and Bayut. Ads in English
Task
The agency depended on portals and shared every enquiry with competitors. It needed a buyer flow that belongs to it alone
What we did
| Period | What we did | Spend | Leads | Qualified | Deals |
|---|---|---|---|---|---|
| Month 1 | Launch on 12 projects, negative keywords for rentals | $5,000 | 98 | 27 | 0 |
| Month 2 | Own landing pages per project, bidding on qualified leads | $6,000 | 142 | 47 | 2 |
| Month 3 | Scaled the projects with the best qualified lead price | $7,000 | 170 | 62 | 3 |
Result
- 410 leads at $44
- 136 qualified leads at $132, a third of all leads
- 5 deals in 3 months on an $18,000 budget
What worked
Searches for a project name. They are warmer than generic ones: the person has chosen the property and is looking for who to buy it from
A landing page for one project. Instead of a catalogue the buyer sees exactly the project they searched for
Offline conversions. Google learns from qualified leads in the CRM, not from any submitted form
See also
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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