Villa agency in Dubai Hills and Damac Lagoons - 11 deals at a $1.2M average ticket
Villas and townhouses from AED 3M. Three questions in the form, Google Search on areas and a WhatsApp bot: 412 qualified leads at $133 and 11 deals worth $13.2M in 5 months
The lead form brought plenty of leads, but only 6% had a budget for the property, and the brokers stopped calling back. Tickets from AED 3M: Dubai Hills, Damac Lagoons, Arabian Ranches, resale and off-plan
Three questions in the form (purpose, budget range, timeline), Google Search on area and developer queries, an AI qualifier that replies on WhatsApp within a minute and books viewings. Offline conversions from the CRM to Google and Meta
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Context
An agency selling villas and townhouses, resale and off-plan. Dubai Hills, Damac Lagoons, Arabian Ranches, tickets from AED 3M. Buyers: UAE expats and Russian speakers living in Europe. Ads in English and Russian
Task
A lead form with no questions brought volume, but only 6% of leads had a budget for the property. The brokers stopped calling back
What we did
| Period | What we did | Spend | Leads | Qualified | Deals |
|---|---|---|---|---|---|
| Weeks 1-2 | Audit: lead form with no questions, budget in 6% of leads. Meta relaunched in English and Russian | $3,500 | 120 | 18 | 0 |
| Weeks 3-4 | Three questions in the form, Google launched on areas and developers, AI qualifier on WhatsApp | $4,500 | 150 | 34 | 0 |
| Month 2 | Negative keywords for rentals and resale, «villa in 60 seconds» videos with the price in the first frame | $10,000 | 300 | 76 | 1 |
| Month 3 | Offline conversions from the CRM to Google and Meta, bidding on qualified leads | $12,000 | 350 | 92 | 3 |
| Months 4-5 | Scaled the working funnels, weekend viewings booked by the bot | $25,000 | 720 | 192 | 7 |
Result
- 1,640 leads and 412 qualified leads at $133: from $194 in the first two weeks to $130 by month five
- 11 deals worth $13.2M, average ticket $1.2M
- 35% of the budget in Google Search
What worked
A budget question in the form. Fewer leads, several times more qualified ones, and the brokers call everyone back again
Google by area and developer. Someone searching for a villa in Dubai Hills has already chosen the area; what is left is the property and the broker
The bot books the viewing. The broker gets a meeting, not a phone number to chase
See also
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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