Palm Jumeirah prime broker - 3 deals worth $14.4M with buyers from the UK
Villas and penthouses from $3M, every buyer talking to five brokers. The broker on camera at the property, prices in pounds, video viewings: 224 qualified leads at $161 and 3 deals worth $14.4M in 6 months
A broker of villas and penthouses on Palm Jumeirah, tickets from $3M. Buyers are few, and each one talks to five brokers at the same time
Videos with the broker at the property itself, prices in pounds for the UK, Meta on London and Google on Palm Jumeirah searches. The first viewing by video call instead of a flight, retargeting people who watched the videos, lookalikes of qualified leads
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Context
A broker of villas and penthouses on Palm Jumeirah, tickets from $3M. Buyers from the UK
Task
Tickets from $3M, few buyers, and each of them talks to five brokers. The buyer had to choose this broker before the first flight to Dubai
What we did
| Period | What we did | Spend | Leads | Qualified | Deals |
|---|---|---|---|---|---|
| Months 1-2 | Meta launched on London, Google on Palm searches | $10,000 | 160 | 52 | 0 |
| Months 3-4 | Video viewings, retargeting people who watched | $12,000 | 200 | 78 | 1 |
| Months 5-6 | Lookalikes of qualified leads | $14,000 | 240 | 94 | 2 |
Result
- 600 leads and 224 qualified leads at $161
- 3 deals worth $14.4M, average ticket $4.8M
- $12,000 in ads per deal
What worked
The broker on camera at the property. The buyer sees the person they will buy with and the property itself, not a render
Prices in pounds for the UK. No converting from dirhams
A video viewing instead of a flight as the first step. The buyer flies to Dubai to a specific broker and specific properties
See also
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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