50 Lemons - 702 leads for Phuket villas and apartments
A Phuket real estate agency sells dozens of projects from different developers. We run every project as its own campaign and move budget to the ones that sell: 702 leads at about $19.7 across 20+ projects on a $13,800 budget
The agency sells dozens of Phuket projects from different developers. Each project needs its own creative and its own landing page, and the budget has to move all the time: one project is selling this month, another has stalled. Without a system, the ads split into dozens of small campaigns and none of them gets enough volume to learn
We launched Meta Ads to an English-speaking audience of investors and buyers from around the world. Every project runs as a separate campaign with its own video and static creatives, and we track cost per lead per project. Projects that bring cheaper leads get more budget, weak ones are switched off. In parallel we tested a Russian-speaking audience and curated selections of projects
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Situation
50 Lemons is a real estate agency on Phuket. Its catalogue holds dozens of projects from different developers: villas and apartments, off-plan and completed. Buyers are investors and end users from many countries, and they decide on a specific project at a specific budget
What we did
One campaign per project. The Title Olive, The Title Biancana, The Title Heritage, Lakeland, Botanika Forest, Sudara, Oceanus, Saint Tropez, Layan Verde and others. More than 20 projects over 8 months
Video and static for every project. We compare formats by cost per lead, not by clicks
Selections next to single projects. “Top 10 off-plan projects”, “Top 5 sea-view units under $150K”. Selections by budget and property type catch buyers who have not picked a project yet
Weekly budget moves toward the projects that are selling now
Timeline
March 2026. Launch with the first projects: Lakeland, Botanika Forest
April - May. The Title projects added, budget grew to $2,000 a month
June - August. The Title Olive became the lead project; we tested a Russian-speaking audience
September - October. Project selections, new projects added
Numbers (March - October 10, 2026)
- $13,800 ad budget
- 702 leads
- ≈$19.7 cost per lead
- 20+ projects advertised
- $12 per lead on the best combination: Lakeland, static creative
The agency tracks qualification and deals in its own CRM. We will add them to the case once the client shares them
What to take from this
Make the project the unit of accounting. When an agency runs one stream of ads for the whole catalogue, nobody knows which project pulls leads and which one eats budget. A separate campaign and a separate cost per lead for each project turn the catalogue into a portfolio
Move money every week, not every quarter. Off-plan demand shifts with launches, price lists and seasons. The project that sold last month is not always the one that sells now
Add selections for undecided buyers. A buyer who has not chosen yet reacts to “under $150K with a sea view” better than to one project name
More on the Phuket market: real estate advertising in Thailand
See also
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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Facing something similar?
We will review your situation, show the closest cases from your vertical and give you a cost-per-lead forecast with a launch plan. Free, no strings attached
- Ad account audit within 24 hours
- Unit economics modeled against your offer
- Cases from your own vertical