Beauty School: 1,521 course inquiries at 311₽

Context

Beauty School promoted online cosmetology training in a market crowded with similar career and income claims. The campaign needed evidence prospective students could inspect

What we did

Selected graduate stories. We contacted more than 30 graduates from the previous six months and selected 12 with active accounts showing clients and completed work. Each recorded a one-minute interview about their experience

Regional campaigns. A graduate from Samara appeared in campaigns for the Volga region, while a Krasnodar graduate appeared in southern regions. This made the example closer to the prospective student’s circumstances

Verifiable profiles. Creative materials included a name, city and social account. The source reports that 18% of the retargeting audience visited graduates’ profiles; half of that group submitted an inquiry within seven days. These observations relate to the measured audience

Results

VK Ads generated 1,521 inquiries at 311₽ each. The recorded purchase conversion was 8%, and the client reported advertising payback in two weeks. Later creative batches added eight graduates from other regions; the case reports a subsequent cost-per-lead range of 280-340₽

The campaign used evidence from particular graduates. It did not establish an income guarantee for future students. See education marketing for how the inquiry and paid-enrolment stages are measured separately