Garash detailing: 200 visits from a 180K₽ ad budget
Yandex Business and Yandex Direct generated 600 inquiries and 200 workshop visits. Estimated turnover was 1.6M-1.8M₽ against 180K₽ of ad spend, approximately 9x ROAS
Premium detailing has a smaller local audience and a longer decision process than an oil-change service. Buyers examine finished work and reviews before choosing a studio
We built the Yandex Business listing with service prices, process descriptions, before-and-after work and genuine customer reviews. Search campaigns covered category and location requests, with a smaller Yandex Direct budget supporting people already comparing studios
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Context
Garash is a detailing studio in Kursk. Customers compare the quality of interior cleaning, polishing and protective coatings, so photos, process explanations and reviews matter before an inquiry
Channel results
| Channel | Budget | Inquiries | Visits | Cost per visit |
|---|---|---|---|---|
| Yandex Business | 120K₽ | 500 | 160 | 750₽ |
| Yandex Direct | 60K₽ | 100 | 40 | 1,500₽ |
Yandex Business. We created and maintained the listing, added service descriptions and prices, published work examples and requested reviews with photos from satisfied customers
Yandex Direct. Category and branded search campaigns covered Kursk and surrounding areas. The smaller budget supported people already comparing the studio after discovering it on maps
Economics
The combined result was 600 inquiries and 200 visits, approximately 33% conversion. Using the reported average spend of 8K-9K₽ per visit gives estimated turnover of 1.6M-1.8M₽ against a 180K₽ advertising budget, approximately 9x ROAS. The client does not disclose margin, so profit cannot be calculated from those figures
Repeat cleaning, polishing and coating services create a separate retention opportunity. The published next steps included adding services, testing Avito for selected needs and continuing regular listing updates. These tests were not counted as completed campaign results
See Yandex Direct management for how online inquiries are connected to actual visits
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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We will review your situation, show the closest cases from your vertical and give you a cost-per-lead forecast with a launch plan. Free, no strings attached
- Ad account audit within 24 hours
- Unit economics modeled against your offer
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