Oficialy service centres: 1,470 visits and 5.31M₽ turnover
Three channels generated 1,603 recorded inquiries and 1,470 service visits from about 547K₽ of ad spend. Turnover was 5.31M₽, approximately 970% ROAS
Oil-change customers often select a nearby workshop quickly. Search, maps and classifieds cover different decision paths, while a weak listing loses people already looking locally
We developed the Yandex Business listing, service information, photos and review handling. Yandex Direct led to a website with service and time selection and received visit conversions from the CRM. Avito used separate service listings for price-sensitive requests
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Context
Oficialy operates oil-change and basic vehicle-maintenance services in Moscow. Local convenience, rating and price affect the customer’s choice. The campaign combined maps, search and classifieds rather than treating them as identical inquiry sources
Channel results
| Channel | Reported budget | Measured result | Acquisition cost |
|---|---|---|---|
| Yandex Business | 240K₽ | 1,080 service visits | 222₽ per visit |
| Yandex Direct | 252K₽ | 390 service visits | 647₽ per visit |
| Avito | 55K₽ | 269 inquiries | 205₽ per inquiry |
The budget figures in the table are rounded. The source gives total spend of approximately 547.4K₽ and presents it as 547K₽ in the summary metrics
Maps. We created a complete listing, published prices and work photographs, and handled customer reviews. Reported turnover was 2.86M₽, with a 2,648₽ average visit value and 45% return rate
Search. The website supported service and time selection. CRM visit events were sent back to Yandex Direct. Reported turnover was 2.45M₽, with a 6,283₽ average visit value and 60% return rate
Classifieds. Separate Avito service listings addressed customers comparing prices. The 269 inquiries do not constitute a separately disclosed visit or revenue total
Combined result
The source records 1,603 inquiries and 1,470 visits, with 5.31M₽ turnover and approximately 970% ROAS. Some map customers travel directly without submitting a website form, so these totals should not be treated as a closed form-to-visit cohort. Profit is not disclosed
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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