U Vitaliya: 2,282 service visits and 6.49M₽ turnover
Yandex Business and Yandex Direct recorded 2,642 inquiries and 2,282 service visits. Turnover was 6.49M₽ against a reported 585K₽ budget, with 1,109% ROAS
The regional service business had a narrow local audience and no complete view of which inquiries turned into actual visits. Optimising only for forms did not show the acquisition economics
We rebuilt the Yandex Business listing and review process, configured search campaigns and joined Metrika, CRM and appointment records. Actual service visits were returned as offline conversions to guide advertising decisions
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Context
U Vitaliya operates oil-change service centres in Kursk. With a stated average visit value around 2,800-3,000₽, the project needed to connect acquisition cost to the vehicle that actually arrived
What we implemented
Yandex Business. Service descriptions, prices and photographs were updated. The team maintained content and responded to reviews, including complaints requiring investigation
Yandex Direct. Category and location-specific campaigns received actual visit events from the CRM
Joined measurement. Metrika, ad accounts, CRM and appointment data were connected so that campaign reports could follow the path from a click to a visit and turnover
January-May 2026 results
| Channel | Inquiries | Visits | Turnover | Reported ROAS |
|---|---|---|---|---|
| Yandex Business | 2,247 | 1,931 | 5.46M₽ | 1,943% |
| Yandex Direct | 395 | 351 | 1.03M₽ | 338% |
The published headline budget is 585K₽. The individually rounded channel figures are 281K₽ and 305K₽; their sum is 586K₽, so they should not be presented as an exact reconciliation. Combined recorded results are 2,642 inquiries, 2,282 visits and 6.49M₽ turnover, with 1,109% ROAS in the source
Reported return rates are 68% for Business customers and 58% for Direct customers. These figures describe the measured customer groups; they are not a general market allocation rule. Profit cannot be calculated from turnover and advertising alone
See analytics and offline conversions for the measurement approach
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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