Markets

Marketing for businesses in Georgia

A developer in Batumi, a business in Tbilisi and a service selling across borders have different customers. We define the location, language and buying process first, then select the channels and response workflow

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Updated 23 October 2026 · Author:

Property with a separate buyer proposition

The Georgia property pages distinguish developers and agencies, and Batumi and Tbilisi. The published portfolio includes campaigns in several locations and languages. A result from one property offer is not a single price forecast for the whole country

Services and cross-border demand

The Auto Import case documents the vehicle-service offer in 2024, with the historical period made explicit. Tourism and clinics require their own offer and qualification; a property or vehicle case is not presented as a tourism result

Language and sales handling together

Each campaign group needs a suitable advertisement, page and person able to respond. We connect the source to the CRM and check qualification rather than counting every submitted contact as a buyer. New language groups without relevant evidence are tested separately

Published evidence

Cases with their original results

Domex Group

Georgia · May 2026 - ongoing

$30per qualified lead in Georgian property

A developer in Georgia advertising for the first time hired five traffic teams at once. After the first month the client kept only us: a qualified lead at $30 across both Russian and English audiences, against a $200,000 average property price

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Altera Group

Batumi, Georgia · 14.09 - 19.10.2026

−39%cost per qualified lead in a month

A developer with four projects in Batumi, Buknari and Shekvetili on about $1,000 a month. Each project got its own campaign, English was stopped: qualified lead from $51.41 to $31.36, $19 in the last week

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T&T Development

Georgia · 19.09 - 09.10.2026

$2.59per investor lead in Russian and English

Selling shares in an investment property under construction in Georgia. Two identical campaigns in Russian and English, a quiz on entry ticket and yield: 175 leads in 3 weeks at $2.59

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Auto Import

Georgia to Russia · 2024

67vehicle-import deals

A vehicle sourcing service closed 67 deals at an $18K average order value. Meta Ads and Yandex Direct generated 456 inquiries at $7.5 each

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FAQ

Questions and answers

Short answers about budgets, timelines, reporting and how we work. If your question is not here, write to us: we reply within 1-2 hours during working hours

Ask your question
Do you use the same campaign for every language?
No. Each buyer language group needs suitable creative, a landing page and a response process. Campaigns and qualification are reviewed separately before results are combined
Can another project use the lead cost from a case as its forecast?
A published case is evidence from a particular offer, audience, channel and period. We use the closest relevant cases to build a media plan, then test the new project. The case figure is not a promised market average
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  • Ad account audit within 24 hours
  • Unit economics modeled against your offer
  • Cases from your own vertical
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