Auto Import: 67 vehicle-import deals from Georgia
A vehicle sourcing service closed 67 deals at an $18K average order value. Meta Ads and Yandex Direct generated 456 inquiries at $7.5 each
In the 2024 campaign, customers were worried about unreliable intermediaries, customs clearance and vehicle registration. A price-led offer did not resolve their concern about losing money
We made the client's delivery process visible: video reports from purchase and inspection through transport, customs clearance and handover. The offer described payment after delivery, documentation and the client's refund terms. Search covered specific models and clearance questions; Meta used handover videos and customer reactions
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Context
Auto Import sourced and delivered vehicles from Georgia to Russia. During the 2024 campaign, changes to official import routes had created demand for intermediary services, while buyers were concerned about documentation, customs and delivery risk
What we did
Documented delivery stages. The client showed vehicle purchase, workshop inspection, loading, border crossing, customs clearance and handover in video reports. Previous completed deliveries gave a prospective buyer a process to examine
A concrete offer. Campaign materials explained the client’s payment-after-delivery arrangement, documentation, contractual milestones and refund terms if clearance could not be completed. These were the client’s historical commercial terms, not a general legal assurance
Two channels. Yandex Direct covered model-specific searches and questions about importing and clearance. Meta Ads used delivery videos and customer reactions to introduce the service to a wider audience
Results
The recorded campaign produced 456 inquiries at $7.5 per inquiry and 67 deals, with an average vehicle value of $18K. The published source reports approximately $1.2M in gross vehicle value. This figure is not the service provider’s profit
For advertising to business buyers in the country, see marketing in Georgia
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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